BREAK THE BLOCK is where the rhythm of the urban heartbeat meets the voice of today's youth. We are a pulsating homage to the electrifying spirit of young urbanites. It's not just a block party - it’s a movement of artistic expressions, defiant fashion statements, and anthems that define generations.

Doors Open: 19:00 pm
Last Entry Cut-off: 02:15 am
Party Ends: 03:00 am

VENUE

Al Wasl Plaza - Expo City Dubai

PARKING

A Terra Public Parking

MEET OUR PARTNERS

Brag is a UAE-born experiential collective, creating new social patterns that push boundaries and the perception of what you think an event should be. By fostering that creative energy into Brag-worthy content, the company generates events and live activations that build brands and communities. The innovative company’s portfolio consists of iconic projects like Expo Infinite Nights, Jeddah Season 2022 Anime Village Stage, Fashion Forward, Meet D3, International artists' concerts such as Dua Lipa, Enrique Iglesias, Robbie Williams, Sole DXB, Dubai Fitness Challenge and the Dubai Food Festival’s Beach Canteen.

Live Nation is the world’s leading live entertainment company. Founded in 2010, the company promotes, operates, and manages ticket sales for live entertainment internationally. It also owns and operates entertainment venues and manages the careers of music artists. For additional information, visit www.livenationentertainment.com.  
Live Nation Middle East has been operating in the region since 2008.  It has promoted a diverse range of events in the Middle East including acts like Imagine Dragons, Usher, Dua Lipa, Westlife, Robbie Williams, Wiz Khalifa, Calvin Harris, David Guetta and Russell Peters to name but a few, covering all types of entertainment from Live Music through to Stand Up and Family shows.

Expo City Dubai, a forward-looking mini-city inspired by the legacy of Expo 2020 Dubai. As the first World Expo in the Middle East, Africa, and South Asia, it hosted 192 nations and over 24 million visitors. Expo City reintroduces the captivating entertainment offerings from Expo 2020, featuring Al Wasl Plaza, the Garden in the Sky observation tower, and the renowned Surreal water feature. The thematic pavilions, including Alif (the Mobility Pavilion) and Terra (the Sustainability Pavilion), have transformed into interactive educational experiences, with the Opportunity Pavilion becoming the Expo 2020 Dubai Museum. These attractions are dedicated to addressing global issues and empowering youth to voice their ideas.

Ticketmaster is the world's leading provider of ticket solutions and is part of Live Nation Entertainment, the world's largest live entertainment and eCommerce company. Live Nation Entertainment is comprised of four market leaders: Ticketmaster, Live Nation Concerts, Front Line Management Group and Live Nation Network. Ticketmaster is the global event ticketing leader and one of the world’s top five eCommerce sites, with over 26 million monthly unique visitors. Live Nation Concerts produces over 20,000 shows annually for more than 2,000 artists globally. Front Line is the world’s top artist management company, representing over 250 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling over 800 advertisers to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms. In Switzerland, Ticketmaster Switzerland Ltd. has currently 17 employees.

With more than 25 years of history in the electronic scene, the legendary Pure Ibiza Radio program is proud to expand beyond its Ibiza roots to the Middle East, with a new HQ in Dubai.
Pure Ibiza Middle East is beyond a radio station, it is a community and lifestyle brand. The broadcast on FM 95.3 from Ibiza to Dubai to the World, transmits the soul of Ibiza’s music globally.
Putting the spotlight on dance music artists, the Pure airwaves are home to some of the world’s biggest international DJ’s including BLOND:ISH, Vintage Culture, Nora En Pure and world-renowned labels like Defected, Toolroom and Traxsource. Pure Ibiza also has a finger on the pulse locally, on dance music artists and culture in the Middle East as pioneers of broadcasting live DJ sets direct from the Dubai studio, bringing a fresh and unique approach to redefine the radio experience. Pure Ibiza knows that todays new generations of DJs and Producers are the headliners of tomorrow. Pure Ibiza Middle East is the ultimate destination for Electronic Music excellence in the region.

FAQ

BREAK THE BLOCK is the city's Ultrasonic Block Party! It's where the rhythm of the urban heartbeat meets the voice of today's youth. We are a pulsating homage to the electrifying spirit of young urbanites. It's not just a festival - it’s a movement of artistic expressions, defiant fashion statements, and anthems that define generations.
Break the Block is happening on February 1, 2025. Doors open at 7:00pm.
Break the block will take place at at Al Wasl Plaza - Expo City Dubai.
Parking is available at the venue on a first-come-first-served basis. Parking location: Terra Parking A
Break the Block is a ticketed event. You can get your tickets at Ticketmaster.ae.
Hello, we are glad you asked. There is a ticketing booth at the event, but tickets are limited and might be sold out on the day. We recommend purchasing tickets before to secure entry at ticketmaster.ae.
There is no dress code for the event. We encourage you to be respectful to those around you and to the local culture by dressing appropriately.
The event is strictly for guests aged 21 and above. Thank you for understanding!
We're sorry to say that, while Expo City Dubai is a pet-friendly destination, the event in Al Wasl Plaza has a strict no pets policy. Kindly leave your pets at home.
We have hit the maximum number of vendors and have therefore closed vendor registrations. For further inquiries, please contact: info@brag.ae
Kindly contact info@brag.ae for any volunteering possibilities.
Food and beverages will be available at Break the Block. Keep an eye out for more information on our website and socials. We look forward to seeing you there!
We do not allow outside food and drinks to be brought into the ticketed area. There will be food and beverage options inside for you to enjoy!
General Admission tickets are meant to be standing, however there are seating areas around the venue - first come first serve basis. There is no separate ticket category for seats. Break the Block will also have a table booking area, should you want to elevate your experience!
All performance slots are already filled, but we'll be very happy to host you as a visitor! For any further inquiries, please contact us at info@brag.ae.

Safety & Security

Your experience at Break the Block is our priority, and your feedback is important to us. Please send us more details on info@brag.ae and we'll pass it along to the team. Thank you!
On ground staff will be able to direct you to the nearest information booth.
List of Prohibited Items
1. No Bags larger than the approved size of 15cm H x 20cm are permitted and must be a sling handle bag and remain on your person.
2. iPads / tablets / Laptops / Power banks (larger than the approved size of 5.9in X
2.7in X 0.55in)
3. Professional cameras or cameras with a detachable lens, telephoto lens or a lens that extends more than 5cm from the body of the camera (flash photography is not permitted)
4. Recording devices
5. Selfie Sticks / monopods or tripods
6. Cans and bottles of any kind
7. Perfume more than 75ml
8. Tennis balls / golf balls / footballs / basketballs or the like
9. Chains and spiked wrist / neck bands or studded belts
10. Glow sticks and illuminating objects such as LED signage.
11. Motorbike helmets or balaclavas
12. Horns, trumpets, sirens, whistles, air horns or Vuvuzela type of noise making devices
13. Flags, banners, posters or signs larger than 30cm x 30cm, flagpole not attached, and content must not be offensive in any nature
14. Umbrellas longer than 300mm (when in the closed position)
15. Vacuum flasks of any material
16. Bicycles, skateboards / skates / scooters
17. Commercial food (fast food items or food purchased from a full-service restaurant), Chewing Gum, hard cased cooler bags (excluding items purchased by approved vendors and / or ECD catering outlets)
18. Alcohol or illegal substances of any kind
19. Weapons of any kind, including any item that can be used as a projectile
20. Animals (excluding registered assistance/service dogs)
21. Drones and or other remote-controlled devices
22. Fireworks or flares
23. Chairs / stools
24. Laser Pointers, permanent markers / felt type pens, scissors or aerosol canisters
25. Flammable items and explosive material